How much did Wordle sell for?

Wordle was sold for a low 7-figure amount (between $1,000,000 and $9,999,999) to The New York Times in January 2022. The exact amount is unknown, but it is likely closer to the lower end of the range, estimated to be around $3,000,000 by some sources.

According to the official press release, The New York Times bought Wordle to help grow its digital subscriptions to 10 million by the year 2025. The game remains free as of December 2024, though it's possible NYT will eventually put it behind a paywall like their other popular games like the Daily Crossword and Spelling Bee.

The purchase of Wordle has substantially changed the business of the New York Times. The game has brought "an unprecedented tens of millions of new users to The Times" according to the New York Times' 2022 Q1 Report.

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